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A clear narrative for market size, wedge strategy, and platform expansion — with a product demo built into the website.

Thesis

Rent collection is a high-frequency transaction that becomes the system of record for leases, notices, maintenance, and access control. AYRNOW starts with collections and expands into full operations — across residential and commercial properties.

  • Major wedge: contractor marketplace
    Home repair, maintenance, and remodel workflows — owners create jobs, contractors earn, and AYRNOW captures value through platform + payment rails.
  • Wedge: rent collection + receipts
    Simple adoption path and recurring usage.
  • Expand: lease ops + maintenance + access
    Operational switching costs and clean data trails.
  • Upside: embedded payments and fintech modules
    New revenue streams once trust and volume exist.

Why now

Tenants expect mobile payments, owners want clear reporting, and vendors want faster approvals — yet workflows remain fragmented. AYRNOW unifies the experience with role-based apps and audit trails.

Digital expectations

Self-serve experiences and instant records.

Operational risk

Disputes and missing paperwork cost time.

Commercial gap

Flexible billing cycles and role separation differentiate early.

Investor deep-dive

Explore market sizing, the contractor economy inside AYRNOW, and how “community hiring” creates a sticky local network.

TAM → SAM → SOM (with sources + disclaimer)

Below are approximate market numbers built from publicly available sources (e.g., U.S. Census Bureau / ACS). They are intended for investor conversation and are not audited financial statements.

Payment volume framing (U.S.)
Method: (households or units) × median gross rent × 12 months (illustrative).
Approximate
Layer What it represents Assumptions Result (USD)
TAM Annual U.S. residential rent payment flow (illustrative) 42.5M renter households × $1,448 median gross rent (2023) × 12 $0.74T annual rent flow
SAM Annual payment flow for U.S. apartment stock focus (illustrative) ~24.2M apartment units (implied) × $1,448 × 12 $0.42T annual rent flow
SOM (5-year) Illustrative processing volume + payments revenue potential 0.5% of SAM volume processed × 0.7% blended net take-rate $2.1B volume → $14.7M net payments revenue/yr

Sources (public)

• U.S. Census Bureau: “Nearly Half of Renter Households Are Cost-Burdened” (reports 42.5M renter households in 2023).
• U.S. Census Bureau: “The Cost of Homeownership Continues to Rise” (reports 2023 median gross rent $1,448; 2024 $1,487).
• NMHC: “2024 NMHC 50 Analysis: Owners” (Top 50 owners own 2.4M units, representing 9.9% of total apartment stock; used to infer total apartment units).

Disclaimer: These figures are approximate and based on public datasets and simplifying assumptions (e.g., median values used as proxies). Use as directional market framing only. Replace/augment with your latest model, citations, and audited metrics for fundraising.

Contractor management is a core growth + revenue engine

AYRNOW runs the repair + maintenance + remodel workflow — where money moves frequently: estimates, approvals, invoices, and payouts.

For owners / landlords

  • Work orders with photos
    Priority, budget, and property/unit context.
  • Multiple estimates
    Compare price, timeline, and reviews.
  • Approve → track → pay
    Milestones, completion photos, and audit trail.

For contractors

  • More jobs
    Pipeline from landlords, tenants, and operators.
  • Faster payouts
    Clear approvals → invoice → payout flow.
  • Premium tools
    Scheduling, estimates, team routing, and portfolio clients.

Monetization (illustrative levers)

Subscription

Owner plans that include maintenance workflows and approvals.

Marketplace fees

Lead fees or job fees for contractors (market-by-market).

Payments take-rate

Invoice and payout rails (net take-rate varies by method).

Contractor marketplace flow
Illustration of homeowners creating jobs and contractors completing work with approvals and payouts
Work orders → estimates → approvals → completion → payouts — captured with an audit trail.

A dedicated “community hiring” tab

Owners can discover trusted local contractors inside AYRNOW, while contractors build reputation and earn more through repeat work.

What the tab includes

  • Verified contractor profiles
    Skills, service area, availability, optional license/insurance fields.
  • Ratings + work history
    Proof-of-work photos and completed job timeline.
  • Smart matching
    Match by skill, distance, and budget range.
  • Preferred contractor lists
    Portfolio owners build “go-to” teams over time.

Why it’s sticky

Faster time-to-fix

Coverage density improves response time for urgent repairs.

Lower coordination cost

Messaging, approvals, and payment are integrated end-to-end.

Network effects

More contractors improves selection; more properties increase earnings.

Rollout strategy: launch city-by-city to ensure quality, coverage, and healthy contractor economics.

Revenue model

Start with SaaS, then layer payments and premium modules as volume grows.

  • Major wedge: contractor marketplace
    Home repair, maintenance, and remodel workflows — owners create jobs, contractors earn, and AYRNOW captures value through platform + payment rails.
  • SaaS subscription
    Per unit / per property / per portfolio tiers.
  • Payments take-rate
    Fee per transaction or bundled pricing.
  • Value-added modules
    Leasing, collections automation, portals, reporting.

Moat & defensibility

Switching costs compound as records and workflows expand across roles.

  • Major wedge: contractor marketplace
    Home repair, maintenance, and remodel workflows — owners create jobs, contractors earn, and AYRNOW captures value through platform + payment rails.
  • Operational history
    Ledger + notices + maintenance evidence + entry logs.
  • Role-based adoption
    Landlords invite tenants, vendors, and guards (viral-by-workflow).
  • Commercial edge
    Flexible lease schedules + operator tools can differentiate early.

Business growth opportunities

Extensions designed to sit on the same data model and identity layer.

AYRNow Pay

Embedded payments and payout routing.

AYRNow Lease

Lease creation, renewals, and e-sign.

AYRNow Rent

Rent schedules and ledger automation.

AYRNow Homes

Listings, tours, and leasing pipeline.

AYRNow PM

Property management workflows for operators.

AYRNow Collect

Collections automation and escalations.

AYRNow Portal

Branded tenant & vendor portals.

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